Sony Xperia Z3 was launched in 2014 and the company set out to make it the best-seller smartphone from Sony.

That is why they needed more than a product campaign, the classic device & benefits, but a brand campaign to inspire people.

Solution: We launched a print campaign that would

5 Gum needed a brand campaign to push sales in Romania. It needed to be more of a brand image campaign so I worked the graphic design starting from the powerful packaging.

Brand headline: Ice needles storm on the face, in the desert

The design also develops on this

OVI, the internet services offered by Nokia starting 2007, needed a campaign to communicate this new service brand in Romania.

The campaign focused on the music functionality of OVI and featured famous Romanian singers: INNA, Akcent, Alex Velea and Blaxy Girls.

We was in charge with the graphic design of

Mercedes is a truly premium brand not only consumer-wise, but also in terms of handling its brand assets – it was a bliss (of order and discipline) working for them.

 

Using brand photography available in their assets portal, we worked on outdoor and print campaigns to communicate