Sony Xperia Z3 was launched in 2014 and the company set out to make it the best-seller smartphone from Sony.

That is why they needed more than a product campaign, the classic device & benefits, but a brand campaign to inspire people.

Solution: We launched a print campaign that would

Save the Children Romania was one of the NGO, social brands I enjoyed working on in the late 2000s.

I was in charge with designing & developing their website:

 

..and designing various other communication materials, such as information and educational brochures:

Romanian lottery needed an inspiring ad to trigger nostalgic players into giving it one more shot.

Playing on the nostalgia, I designed this layout in a vintage advertising rhethoric.

Copy: Don’t go, unless you’re taking luck with you.