Pepsi Max needed a brand campaign to strengthen its position as a low carb energetic drink for active people.
The graphics I created visually decline the brand mantra – “Live life to the fullest!” – by expressing motion and speed.
In-store execution for a summer promotion – 2.5L bottle for the price of a 2L one
Bucharest Ring – City Challenge Race was a Formula 3 race in Bucharest, in 2008.
It was organized by FIA GT together with the Romanian Auto Club and it attracted a huge crowd.
They needed a corporate brochure to present the event to potential sponsor companies, businesses and VIP guests.
Sloop is a smoothie brand in Romania, with a fresh and laid back tone of voice. We were in charge with creating social media graphics
One of the social media campaigns started from the insight that the brand consumers, corporate employees mostly, count the days till Friday, each week.
I worked with the Money Channel on several show campaigns and a few MC brand campaigns.
The one on the left is a poster for The Business Laws TV show while the one on the right is a print ad promoting the TV Station and its never-ending news (which took
We worked with CEZ Romania, a big electrical energy supplier, on several campaigns and a mobile app.
The iOS & Android app was aimed at final users: they could pay their bills, read legislation, call CEZ Romania. By making direct payments, users would accumulate Kilopoints, that they could in turn
Hotpoint, a sub-brand of Ariston home appliances, needed a campaign to communicate the extended warranty for all appliances bought in 2016.
We chose to take it closer to a brand campaign and make a creative leap from the brand tagline: „Durable ideas for your home”. We used
OmniMind, an NGO that helps unlock human potential, needed an identity for their Basketball competition. Here are a few logo variations we proposed for the 360 Basketball project, and a derived logo for the Highschool Basketball Competition.
Inspiration: the symbol (the player)