Pepsi Max needed a brand campaign to strengthen its position as a low carb energetic drink for active people.

The graphics I created visually decline the brand mantra – “Live life to the fullest!” – by expressing motion and speed.

Sony Xperia Z3 was launched in 2014 and the company set out to make it the best-seller smartphone from Sony.

That is why they needed more than a product campaign, the classic device & benefits, but a brand campaign to inspire people.

Solution: We launched a print campaign that would

Romfilatelia is the Romanian stamp company, producing various collections of stamps and postcards, which can be explored on their website.

They needed a campaign to communicate their celebration of Bucharest collection.


Bucharest used to be nicknamed “The Little Paris” for its architecture and monuments and

Paganotto needed some inspiring posters for a promotion they ran in coffee shops.  So, we came up with a witty copy and a sensorial visual, to entice the coffee shop clients to have a coffee, without pointing any kind of „special offer” tag in their faces.

5 Gum needed a brand campaign to push sales in Romania. It needed to be more of a brand image campaign so I worked the graphic design starting from the powerful packaging.

Brand headline: Ice needles storm on the face, in the desert

The design also develops on this

We worked with KFC to localize their campaigns in Romania and to create some particularly for our market.

Some of them include: the new spicy chicken wings recipe, promotional menu, the i-Twister campaign, holiday sweets promotion.

Hilti is one of the world’s leading manufacturer of construction work tools, such as measurement machines, drilling machines, cutting machines.

They had various product photo assets and needed graphic design expertise for layouting, in a brand coherent manner.

Heineken partenered with 2 environmentally focused NGOs: More Green ( and The Paper Tree (, to support their green initiatives.

For the More Green partnership, we designed a poster for the Recycle Raft Race, a volunteering and leadership camp.

For the Paper Tree partnership, we designed a flyer to

We worked with Ernst & Young on a micro employer brand campaign, targeting the existing employees using posters on-the-premises as well as potential senior candidates and partners using print ads in economic and financial publications.

OmniMind, an NGO that helps unlock human potential, needed an identity for  their Basketball competition. Here are a few logo variations we proposed for the 360 Basketball project, and a derived logo for the Highschool Basketball Competition.

Inspiration: the symbol (the player)