Pepsi Max needed a brand campaign to strengthen its position as a low carb energetic drink for active people.
The graphics I created visually decline the brand mantra – “Live life to the fullest!” – by expressing motion and speed.
In-store execution for a summer promotion – 2.5L bottle for the price of a 2L one
Sony Xperia Z3 was launched in 2014 and the company set out to make it the best-seller smartphone from Sony.
That is why they needed more than a product campaign, the classic device & benefits, but a brand campaign to inspire people.
Solution: We launched a print campaign that would
Romfilatelia is the Romanian stamp company, producing various collections of stamps and postcards, which can be explored on their website.
They needed a campaign to communicate their celebration of Bucharest collection.
Bucharest used to be nicknamed “The Little Paris” for its architecture and monuments and
5 Gum needed a brand campaign to push sales in Romania. It needed to be more of a brand image campaign so I worked the graphic design starting from the powerful packaging.
Brand headline: Ice needles storm on the face, in the desert
The design also develops on this
Heineken partenered with 2 environmentally focused NGOs: More Green (MaiMultVerde.ro) and The Paper Tree (CopaculdeHartie.ro), to support their green initiatives.
For the More Green partnership, we designed a poster for the Recycle Raft Race, a volunteering and leadership camp.
For the Paper Tree partnership, we designed a flyer to
We worked with CEZ Romania, a big electrical energy supplier, on several campaigns and a mobile app.
The iOS & Android app was aimed at final users: they could pay their bills, read legislation, call CEZ Romania. By making direct payments, users would accumulate Kilopoints, that they could in turn
OmniMind, an NGO that helps unlock human potential, needed an identity for their Basketball competition. Here are a few logo variations we proposed for the 360 Basketball project, and a derived logo for the Highschool Basketball Competition.
Inspiration: the symbol (the player)