Pepsi Max needed a brand campaign to strengthen its position as a low carb energetic drink for active people.
The graphics I created visually decline the brand mantra – “Live life to the fullest!” – by expressing motion and speed.
Pepsi Americas organizes annually a prom with a social mission and they needed a visual to inspire & invite people to the fort edition.
I played upon the dancing steps to recreate the Pepsi logo in a clean and elegant manner.
In-store execution for a summer promotion – 2.5L bottle for the price of a 2L one
One of the largest Pepsi campaigns we worked on was the Brazil campaign -we were in charge with the graphic design implementation in Romania – for out of home materials, posters (outdoor & in-store) and limited edition bottle packaging.