Pepsi Max needed a brand campaign to strengthen its position as a low carb energetic drink for active people.

The graphics I created visually decline the brand mantra – “Live life to the fullest!” – by expressing motion and speed.

Pepsi Americas organizes annually a prom with a social mission and they needed a visual to inspire & invite people to the fort edition.

I played upon the dancing steps to recreate the Pepsi logo in a clean and elegant manner.