Pepsi Max needed a brand campaign to strengthen its position as a low carb energetic drink for active people.

The graphics I created visually decline the brand mantra – “Live life to the fullest!” – by expressing motion and speed.

Pepsi Americas organizes annually a prom with a social mission and they needed a visual to inspire & invite people to the fort edition.

I played upon the dancing steps to recreate the Pepsi logo in a clean and elegant manner.

Sloop is a smoothie brand in Romania, with a fresh and laid back tone of voice. We were in charge with creating social media graphics

One of the social media campaigns started from the insight that the brand consumers, corporate employees mostly, count the days till Friday, each week.

SLOOP wanted

5 Gum needed a brand campaign to push sales in Romania. It needed to be more of a brand image campaign so I worked the graphic design starting from the powerful packaging.

Brand headline: Ice needles storm on the face, in the desert

The design also develops on this

Task: a national promo landing page, by Ursus, one of the best Romanian beers. The users could win a t-shirt every 15 seconds.

The solution: clean, visually striking design. Using red (the main brand color), a chronometer shaped as a navigation wheel and a wave of beer.

Agricola, a Romanian meat and ham producer, needed a digital solution to inspire consumers on how to creatively use their products.

Our solution was a recipe mobile app that would help users with their cooking & shopping. I was in charge with the iOS & Android design.

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