Hotpoint, a sub-brand of Ariston home appliances, needed a campaign to communicate the extended warranty for all appliances bought in 2016.
We chose to take it closer to a brand campaign and make a creative leap from the brand tagline: „Durable ideas for your home”. We used 2 instances of dedication and hard work in the kitchen, with a human, palpable feeling.
The target, those who put their appliances to a lot of use, know that after the human kitchen work comes the machine work. And their long term dedidcation needs to be matched by a long term machine reliability.