This year I was super excited to participate in D&AD’s New Blood Awards, on the Adobe brief.
Together with Raluca we came up with a list of life learnings that we later on grouped under the creative concept “The Power of NO”. Read more about our process and creative concept here.
We started off with a few sketches:
Those were soon to evolve into these:
After a while, our first design was ready… in 3 variations:
I then played with this graphic concept in 2 other layouts:
And, even if it was optional, we decided to work some motion graphics, a 30 sec video that would further explore the concept and empower creatives and makers to only take up the worthy things that come their way: