Pepsi Max needed a brand campaign to strengthen its position as a low carb energetic drink for active people.

The graphics I created visually decline the brand mantra – “Live life to the fullest!” – by expressing motion and speed.

Pepsi Americas organizes annually a prom with a social mission and they needed a visual to inspire & invite people to the fort edition.

I played upon the dancing steps to recreate the Pepsi logo in a clean and elegant manner.

Sony Xperia Z3 was launched in 2014 and the company set out to make it the best-seller smartphone from Sony.

That is why they needed more than a product campaign, the classic device & benefits, but a brand campaign to inspire people.

Solution: We launched a print campaign that would

Bucharest Ring – City Challenge Race was a Formula 3 race in Bucharest, in 2008.

It was organized by FIA GT together with the Romanian Auto Club and it attracted a huge crowd.

They needed a corporate brochure to present the event to potential sponsor companies, businesses and VIP guests.

Sonoro is a Romanian Chamber Music festival taking place at the beginning of the fall.

We was in charge with designing the web graphic assets for the 2015 edition.


We also worked a press invite:

Sloop is a smoothie brand in Romania, with a fresh and laid back tone of voice. We were in charge with creating social media graphics

One of the social media campaigns started from the insight that the brand consumers, corporate employees mostly, count the days till Friday, each week.

SLOOP wanted

Simultan is a annual festival for video art, exploratory music and media related projects. They are now at their 12th edition.

We collaborated on their 3rd edition and this futuristic pattern flyer & poster was the result.

It is a creative exploration of their granular,

Romfilatelia is the Romanian stamp company, producing various collections of stamps and postcards, which can be explored on their website.

They needed a campaign to communicate their celebration of Bucharest collection.


Bucharest used to be nicknamed “The Little Paris” for its architecture and monuments and

Paganotto needed some inspiring posters for a promotion they ran in coffee shops.  So, we came up with a witty copy and a sensorial visual, to entice the coffee shop clients to have a coffee, without pointing any kind of „special offer” tag in their faces.

5 Gum needed a brand campaign to push sales in Romania. It needed to be more of a brand image campaign so I worked the graphic design starting from the powerful packaging.

Brand headline: Ice needles storm on the face, in the desert

The design also develops on this

OmniAsig, the Viennese insurance group, celebrated 20 years on the Romanian market and needed a celebration campaign & special logo design to communicate that.

Our 20 years logo proposal started from the idea of safety net that OmniAsig represents, which I later declined in a 3D kind of pattern, in

OVI, the internet services offered by Nokia starting 2007, needed a campaign to communicate this new service brand in Romania.

The campaign focused on the music functionality of OVI and featured famous Romanian singers: INNA, Akcent, Alex Velea and Blaxy Girls.

We was in charge with the graphic design of

Save the Children Romania was one of the NGO, social brands I enjoyed working on in the late 2000s.

I was in charge with designing & developing their website:


..and designing various other communication materials, such as information and educational brochures:

I worked with the Money Channel on several show campaigns and a few MC brand campaigns.

The one on the left is a poster for The Business Laws TV show while the one on the right is a print ad promoting the TV Station and its never-ending news (which took

Mercedes is a truly premium brand not only consumer-wise, but also in terms of handling its brand assets – it was a bliss (of order and discipline) working for them.


Using brand photography available in their assets portal, we worked on outdoor and print campaigns to communicate

Romanian lottery needed an inspiring ad to trigger nostalgic players into giving it one more shot.

Playing on the nostalgia, I designed this layout in a vintage advertising rhethoric.

Copy: Don’t go, unless you’re taking luck with you.

Task: a national promo landing page, by Ursus, one of the best Romanian beers. The users could win a t-shirt every 15 seconds.

The solution: clean, visually striking design. Using red (the main brand color), a chronometer shaped as a navigation wheel and a wave of beer.

We worked with KFC to localize their campaigns in Romania and to create some particularly for our market.

Some of them include: the new spicy chicken wings recipe, promotional menu, the i-Twister campaign, holiday sweets promotion.

Hilti is one of the world’s leading manufacturer of construction work tools, such as measurement machines, drilling machines, cutting machines.

They had various product photo assets and needed graphic design expertise for layouting, in a brand coherent manner.

For Ferrari, we worked on the PR campaign for the 458 Speciale A, nominated the Cabrio of the Year in 2014, by Top Gear.

We also designed the nomination layout and the press e-vite for the private model launch.


Heineken partenered with 2 environmentally focused NGOs: More Green ( and The Paper Tree (, to support their green initiatives.

For the More Green partnership, we designed a poster for the Recycle Raft Race, a volunteering and leadership camp.

For the Paper Tree partnership, we designed a flyer to

Good Affairs is a public affairs agency with a focus on social good. We have worked several identity proposals for them and this is the one we recommended.

We worked with Ernst & Young on a micro employer brand campaign, targeting the existing employees using posters on-the-premises as well as potential senior candidates and partners using print ads in economic and financial publications.

Carrefour Romania partnered with Sigurec, the largest recyclable waste collector, for a waste collection campaign in one of the hypermarket’s parkings.

They needed a flyer to communicate to Carrefour clients that waste does not need to go to the waste land, because it is really easy to make sure they

Brico Depot needed an app that would work as a virtual product catalog, setting the digital grounds to a future e-commerce website.

The tablet app presents products, specifications, prices, stock availability, deposits and addresses, contact forms and a wishlist.

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Hotpoint, a sub-brand of Ariston home appliances, needed a campaign to communicate the extended warranty for all appliances bought in 2016.


We chose to take it closer to a brand campaign and make a creative leap from the brand tagline: „Durable ideas for your home”. We used

Agricola, a Romanian meat and ham producer, needed a digital solution to inspire consumers on how to creatively use their products.

Our solution was a recipe mobile app that would help users with their cooking & shopping. I was in charge with the iOS & Android design.

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OmniMind, an NGO that helps unlock human potential, needed an identity for  their Basketball competition. Here are a few logo variations we proposed for the 360 Basketball project, and a derived logo for the Highschool Basketball Competition.

Inspiration: the symbol (the player)