This year I was super excited to participate in D&AD’s New Blood Awards, on the Adobe brief.
Together with Raluca we came up with a list of life learnings that we later on grouped under the creative concept “The Power of NO”. Read more about
Pepsi Americas organizes annually a prom with a social mission and they needed a visual to inspire & invite people to the fort edition.
I played upon the dancing steps to recreate the Pepsi logo in a clean and elegant manner.
In-store execution for a summer promotion – 2.5L bottle for the price of a 2L one
One of the largest Pepsi campaigns we worked on was the Brazil campaign -we were in charge with the graphic design implementation in Romania – for out of home materials, posters (outdoor & in-store) and limited edition bottle packaging.
Sony Xperia Z3 was launched in 2014 and the company set out to make it the best-seller smartphone from Sony.
That is why they needed more than a product campaign, the classic device & benefits, but a brand campaign to inspire people.
Solution: We launched a print campaign that would
Bucharest Ring – City Challenge Race was a Formula 3 race in Bucharest, in 2008.
It was organized by FIA GT together with the Romanian Auto Club and it attracted a huge crowd.
They needed a corporate brochure to present the event to potential sponsor companies, businesses and VIP guests.
Sloop is a smoothie brand in Romania, with a fresh and laid back tone of voice. We were in charge with creating social media graphics
One of the social media campaigns started from the insight that the brand consumers, corporate employees mostly, count the days till Friday, each week.
Simultan is a annual festival for video art, exploratory music and media related projects. They are now at their 12th edition.
We collaborated on their 3rd edition and this futuristic pattern flyer & poster was the result.
It is a creative exploration of their granular,
Romfilatelia is the Romanian stamp company, producing various collections of stamps and postcards, which can be explored on their website.
They needed a campaign to communicate their celebration of Bucharest collection.
Bucharest used to be nicknamed “The Little Paris” for its architecture and monuments and
Regina Maria (Queen Mary) is one of the largest and premium private health networks in Romania.
We was in charge with Social Media assets for them – such as the spring messages campaign below.
5 Gum needed a brand campaign to push sales in Romania. It needed to be more of a brand image campaign so I worked the graphic design starting from the powerful packaging.
Brand headline: Ice needles storm on the face, in the desert
The design also develops on this
OmniAsig, the Viennese insurance group, celebrated 20 years on the Romanian market and needed a celebration campaign & special logo design to communicate that.
Our 20 years logo proposal started from the idea of safety net that OmniAsig represents, which I later declined in a 3D kind of pattern, in
OVI, the internet services offered by Nokia starting 2007, needed a campaign to communicate this new service brand in Romania.
The campaign focused on the music functionality of OVI and featured famous Romanian singers: INNA, Akcent, Alex Velea and Blaxy Girls.
We was in charge with the graphic design of
I worked with the Money Channel on several show campaigns and a few MC brand campaigns.
The one on the left is a poster for The Business Laws TV show while the one on the right is a print ad promoting the TV Station and its never-ending news (which took
Mercedes is a truly premium brand not only consumer-wise, but also in terms of handling its brand assets – it was a bliss (of order and discipline) working for them.
Using brand photography available in their assets portal, we worked on outdoor and print campaigns to communicate
Heineken partenered with 2 environmentally focused NGOs: More Green (MaiMultVerde.ro) and The Paper Tree (CopaculdeHartie.ro), to support their green initiatives.
For the More Green partnership, we designed a poster for the Recycle Raft Race, a volunteering and leadership camp.
For the Paper Tree partnership, we designed a flyer to
We worked with CEZ Romania, a big electrical energy supplier, on several campaigns and a mobile app.
The iOS & Android app was aimed at final users: they could pay their bills, read legislation, call CEZ Romania. By making direct payments, users would accumulate Kilopoints, that they could in turn
Carrefour Romania partnered with Sigurec, the largest recyclable waste collector, for a waste collection campaign in one of the hypermarket’s parkings.
They needed a flyer to communicate to Carrefour clients that waste does not need to go to the waste land, because it is really easy to make sure they
Brico Depot needed an app that would work as a virtual product catalog, setting the digital grounds to a future e-commerce website.
The tablet app presents products, specifications, prices, stock availability, deposits and addresses, contact forms and a wishlist.
Hotpoint, a sub-brand of Ariston home appliances, needed a campaign to communicate the extended warranty for all appliances bought in 2016.
We chose to take it closer to a brand campaign and make a creative leap from the brand tagline: „Durable ideas for your home”. We used
Agricola, a Romanian meat and ham producer, needed a digital solution to inspire consumers on how to creatively use their products.
Our solution was a recipe mobile app that would help users with their cooking & shopping. I was in charge with the iOS & Android design.
OmniMind, an NGO that helps unlock human potential, needed an identity for their Basketball competition. Here are a few logo variations we proposed for the 360 Basketball project, and a derived logo for the Highschool Basketball Competition.
Inspiration: the symbol (the player)